Working solo

Prepare your mind

By Derek Jones

Feed your mind to increase your creativity


This simple recipe is an often-overlooked classic, central to all creative cognitive processes. It follows from research that considers creativity to be a simple outcome of a functioning conscious mind (Craft, 2001; Heilman, Nadeau & Beversdorf, 2003; Sawyer, 2011) – something that designers have been aware of (consciously or otherwise) for some time.

In his little book ‘A Technique for Producing Ideas’, Young (2003) considers the mind of a designer to be interested in all things; inquisitive, questioning, explorative. Take every opportunity that comes your way to do this and you will naturally engage in connecting and divergent thinking, which are two central cognitive functions for creative thinking (Heilman, Nadeau & Beversdorf, 2003; Abraham & Windmann, 2007).


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